How long must advertising files be maintained for inspection?

Advertising files must be maintained for inspection for a period of not less than 3 years to ensure compliance with regulations and to provide transparency regarding marketing practices. This time frame allows regulatory bodies and other stakeholders to evaluate the materials used to promote insurance products, helping to ensure that advertising is not misleading and adheres to legal standards. By retaining these files for three years, the insurance industry can demonstrate accountability in its advertising efforts, which is crucial in maintaining consumer trust and protecting the integrity of the insurance market.